Fidelity International has become the first UK asset manager to launch a Facebook site for investors.
To mark the launch, Fidelity has created a Portfolio Challenge game designed to get investors thinking about their investments and the benefits of diversification.
Fidelity International has embraced the social media space having also recently launched a Fidelity Twitter page www.twitter.com/fidelity_uk. Fidelity says it has recognised both Facebook and Twitter are a “great way to keep in touch with current and prospective investors” as well as to deliver financial information and opinions and gain feedback from interested consumers.
The Fidelity Facebook page will host content in the form of news and insights from industry experts, as well as details of special offers and tools to help investors make the most of their money.
The
www.facebook.com/fidelityuk page will also inform investors of upcoming webcasts and events which they may like to attend, and will eventually offer the ability to ask questions directly to Fidelity’s experienced investment commentator, Tom Stevenson. The page has been designed with investors in mind and will make getting financial information easier and more readily available.
The Portfolio Challenge game is designed to get investors thinking more about their investments. Upon registration, investors are given £50,000 of virtual money to split equally between shares and funds and will be able to select any of the funds available on Fidelity’s Fund Supermarket, FundsNetwork.
Players are then allowed to buy or sell up to 3 shares per week and make one fund purchase or disposal per month. However each transaction will incur a virtual £10 charge to encourage longer-term investments.
The game has no cut off date for entry, but Fidelity would recommend that players start investing early to give their portfolios maximum time to grow.
Each month, starting in February, the player who has made the highest portfolio returns over the month will win £50 of John Lewis vouchers and be invited to an end of year event at Fidelity where they will be able to meet a number of Fidelity portfolio managers in person.
The overall prize will be awarded to the player whose investment strategy throughout the year has generated the best portfolio returns. The winner will be awarded £10,000 to invest into any fund on Fidelity FundsNetwork.
“Facebook and Twitter are of course both rapidly growing networks, and are an excellent way in which we can deliver financial information and opinions to our customers quickly and efficiently and engage in more direct dialogue with them,” said Rob Fisher, Head of UK Personal Investments at Fidelity International.
“It also means that they can access this information on the move, 24/7 and directly to their iPhone, Blackberry or other mobile web device.
“The Fidelity Portfolio Challenge game is simple but effective and designed to get investors thinking about their future investments. We wish all our players the best of luck and look forward to seeing our winners at the end of the year.”
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